The Verdict is IN and the more you reach out to your client, the higher retention rate for your agency
We have been to hundreds of insurance agent conferences over the years and many times we field the same question: “Should we reach out to our clients, and if so how many times?”
Our philosophy is the more the better! Don’t believe us, we will let the data speak for itself:
- Tested participating retention program agencies vs. non participating
- Survey also showed 52% of buyers considered themselves relationship buyers and majority wanted to be contacted multiple times with an option for an annual review.
- Participating agencies had on average 3-5% higher retention rates
- Using a passive and personal touch retention program, a P&C carrier was able to increase retention by 9-16%
- Prevented well over $2MM in lost premiums
- Launched Multipart retention campaign for agencies highlighting the agency and products
- Saw a lift in retention 3 percentage points above the national average
Real Results has built the best in class personal lines engagement tool that is an easy set-it-and-forget it program for insurance agents. Seriously, 2 hours of work on the front end will set you up for the whole year! Sign up for a 10 minute demo and let us show you how we make you more money.